Join the PIMMS Summer Party!

Diageo have brought their PIMMS brand to D2F Group to support their Summer Party Facebook campaign. D2F Group have developed their online software to integrate into the social networking site Facebook, giving friends and followers of PIMMS the opportunity to win a free 'party perk' gift.

In traditional PIMMS style, they have launched a media campaign which communicates with viewers of programmes such as GMTV. The adverts direct audiences to www.facebook.com/pimms encouraging them to hit the 'Like' button…. And that's where D2F comes in! Viewers are seamlessly taken to D2F's online technology which data captures and at random offers the customer a free 'party perk' gift to be posted directly to their home.

Diageo have chosen to benefit from the additional services D2F Group offer - the ones which make us so popular with our clients, such as secure warehouse storage, fulfillment of products redeemed and our transparent reporting.

In the early stages, the "Like" campaign supported by the media has seen an impressive uplift of 78% in followers to the much-loved brand. Not only do Diageo benefit from the opportunities that arise from the influx of followers on the networking site, they get to reward 'likes' with a personal PIMMS gift.