In 2011, the global drinks giant Diageo approached D2F with a brief to build a brand new B2C platform for one of their many flagship brands, PIMM’S. The focus was to engage their consumers and open an untraditional and previously unexplored retail channel for a PIMMS range of branded merchandise usually reserved for Point of Sale.
David Lloyd approached D2F in 2010 to set up a Rewards scheme for Members who referred a friend. Until this point David Lloyd had been managing the promotion in their clubs, committing to stock, holding and distributing from the clubs.
D2F were approached to manage the Lord’s and MCC Members Online Shops on behalf of Lord’s Cricket Ground. Two sites were required: one for the general public and one for MCC Members only. Both sites were to sell merchandise, as well as Experience Products e.g. Lord’s Tours, Hampers etc.