Case Study

Castrol

The dealer network reward scheme enables dealers to review and redeem their rewards and allow managers to monitor the programme’s progress and effectiveness.

The Solution

D2F proposed a fully managed Reward Programme that was branded corporately. The suggestion was that each dealer has a log in to the portal where they can review points awarded and the rewards available to them via an online store.

A responsive site design allowed for perfect visual representation of the site across desktop, tablet and mobile devices meaning that rewards could be browsed and redeemed easily anywhere, even on the move. Including categorisation of products and a search function meant that site users could quickly find rewards that interest them and even personalise their choice with regards to colour and size if applicable.

A standard checkout procedure was backed up with a tracking element with user account settings being editable at any point in the process as well as an overview of all account activity being viewable.

The final piece of the project was proivided in the form of D2F’s comprehensive management dashboard where all aspects of dealer accounts could be administered, updated and amended as and when needed. This also allows managers to drill down and monitor dealer activity and reward redemption and thus the success of the scheme.

Results

Castrol is in the process of rolling the programme out to its BMW dealer network in France, Spain, Italy and Portugal. Future plans include launching the programme with its dealer networks for 24 other car manufacturers.