Case Study

David Lloyd Rewards

David Lloyd approached D2F in 2010 to set up a Rewards scheme for Members who referred a friend. Until this point David Lloyd had been managing the promotion in club, committing to stock, holding and distributing this from clubs.

The Solution

D2F worked with David Lloyd to design and build an online, on brand Rewards Platform, along with setting up a dedicated Customer Services phone number and email address.

Gifts were presented to David Lloyd for selection. 2 campaigns ran alongside each other to cater for the 2 different membership levels within the business. There was no stock risk to David Lloyd as all stock was purchased and fulfilled by D2F.

Initially, physical vouchers were allocated unique codes and sent at the start of each campaign, every 2 months. However, in 2012, David Lloyd migrated to the Online Voucher Allocation Tool. A contact at each club was provided a login, and briefing document by D2F. Conference calls by region were held with David Lloyd’s dedicated Account Manager prior to the first use of the system.

Data captured, both at the point of issue and at redemption, is provided to David Lloyd on a monthly basis from reports built in the D2F System. This provides information that allows the gifts and offers presented to members to be tailored to the demographic and feedback received. In addition, it allows David Lloyd to update any member details that may be outdated.


On average, only 70% of vouchers were redeemed, saving David Lloyd 30%. In addition, a wider and more targeted range of gifts is provided to members.
The full process is fully trackable, stock risk and responsibility removed from sites and all Customer Service queries handled by D2F.
David Lloyd continue to work with D2F and run Member Referral Schemes.