D2F were awarded the PIMM’S retail licence and built a fully functioning bespoke consumer facing webshop integrated into the main PIMM’S brand webpage (anyoneforpimms.com). D2F managed and still do, the transactional basket orders taking payments, storing the PIMM’S merchandise and despatching the individual consumer orders directly. The end to end solution was, and still is executed from within the D2F premises. In addition to the solution, there’s a dedicated D2F customer services team which supports the PIMM’S site ongoing, and a reporting function which delivers analytical sales data.
The evolution of the site has seen the warehouse at D2F earn its alcohol retail license. As of summer 2015, the full range of PIMM’S (alcohol) was added, making the site a truly ‘one stop shop’ for the consumer. The range of PIMM’S is not readily available in all high street shops, so the platform has become a single hub for PIMM’S ‘Adorers’ who can buy their favourite merchandise alongside their favourite PIMM’S drink!